The purpose of the study was to find out more about the overall experience of people using online dating apps in general.
– Users and non-users – why they are using / not using dating apps
– The overall user experience
– Respondents open to paying for the app
Since we already had similar studies a year ago, we were not able to use the same panellists. So, we had to find brand new respondents.
The quota given by the client was tricky, mostly because the respondents were not allowed to use specific apps (the most popular ones), and those were hard to find. But, luckily, thanks to our skilled Project Coordinators, we were able not only to locate but actually to recruit people for this project.
Also, our Marketing department was able to attract new panellists through paid ads, which was imperative for meeting client’s expectations.
Since the deadline to recruit 32 respondents was 20 days, the entire FSI team worked diligently in order to help the client get the data and insights needed from this market research.
In the end, the client was happy with how FSI did completed this task. Once again, we have proven that every department plays a pivotal role when it comes successfully to completing the projects, and that our experienced team of Project Coordinators and Project Managers are second to none.