Field Scope International was commissioned to recruit Adult Patients diagnosed with a specific type of cancer (Breast cancer, Lung cancer, Haematological, Prostate, Colorectal, Bladder or Renal cancer) who are on an active treatment or maintenance therapy and Primary caregivers of cancer patients diagnosed with the same cancer types (Breast cancer, Lung cancer, Haematological, Prostate, Colorectal, Bladder or Renal cancer).
Field Scope International was supposed to recruit a sample of 6 patients and 6 caregivers in approximately 2 weeks, and our team was even a bit worried if the time we had for recruitment would suffice, given that we were targeting a rather sensitive respondent type. We were coming up with different recruitment strategies, aiming to firstly explore and utilise our internal resources before we move on to other avenues. Marketing campaigns were launched on Social media to promote the study and the team has reached to our panel to inform the members about the new research.
FSI has been building Patients panel for years now, and once this study was launched out to the panel, we were pleasantly surprised to see that members were reacting, responding to our invite and applying for the study.
It turned out that we did not have to use any external avenues to recruit Patients and Caregivers – not only that we had the profiles that the client was looking for, but these individuals were genuinely interested in participating in the research. They saw this as an opportunity to share their story, to talk about their daily struggles and what living with cancer actually means for someone who has been diagnosed with the condition, but also, for someone whose loved one is suffering from cancer.
Recruitment has been successfully finalized in 2 weeks, and both the client and the respondents were satisfied with how efficiently the project was delivered and how useful the research has been for those who have taken part.