19 Jun 2018
4 Ways Market Research Will Improve Your Business

There are many benefits to conducting market research for your business. Doing proper market research before making any changes in your business model will save you time and money, giving you back the most valuable thing – honest opinion of your (non)customers.

Hearing what people have to say about your new idea can help you reshape it. Additionally, you will be able to create a product or service your customers will love and want to enjoy. Moreover, you can explore your competition by doing market research, as well as gain insights from different areas while developing a strategy to grow your business.

To show you some perks of market research studies, we have put together a list of 4 ways market research can improve your business.

1. Market Research Puts the Customer in the Heart of Your Business

In order for your business to be successful, your customers need to be happy, their expectations need to be fulfilled. One way to make sure of that is to conduct market research using one of the qualitative methodologies. By organizing a series of one-on-one interviews, or a few focus groups, you will be able to gain valuable insight from your customers, as well as from the audience who prefer your competition. Depending on what your goal is, you can find out various things regarding the relationship consumers have with your brand.

Afterwards, you can use this feedback to update and improve your products in the way your customers want you to. There is no better way to show appreciation to your consumers than by listening to their insights and embracing them.

2. Understanding the Competition

What do they have that we don’t? – is a question many companies are asking when they realize their competitors are doing much better. Well, luckily for all of you – there is a way to find out what drives your potential customers towards your competition.

When researching competition, you will be able to find out more about the quality of their products, their marketing materials, and their customer service. In addition to gaining more insight of what the competitors are offering, you will learn what it is they are NOT doing. Use this information to give consumers something no one else is giving them.

The whole research process is a learning experience; thus, you should determine what your competitors are doing better than you. After you have learned what the areas of their advancement are, use them to do things even better than you did before.

3. Growing your Company

If you have not done it already, you are probably thinking about growing your business – opening a branch in another city/country, adding more products to your catalogue, or doing anything else that can help you grow your company. It is very important to do research before making any significant decisions that could cost you lots of money.

Market research is an amazing tool when it comes to company’s growth, as it can help you:
• Create effective strategies,
• Identify regions for expansion,
• Better understand upcoming trends, and
• Develop strategies to move into new markets.

Expanding your offices to a whole new country would not be the same without market research. If you do your research prior to making such a big decision, you will be able to find an optimal market for your business, without the fear of failing.

4. Testing for Success

We all know the saying ‘Practice makes perfect’. Guess what? Testing makes perfect too. Running tests can help you explore ideas before acting on them.

Before your new idea comes to life, it should be tested. Got an idea for a new app? Great, build a prototype and test it with consumers through market research. Do you want to drastically change your brand? Great, but take advice and input from your customers.

Relying on your ‘gut’ feeling or solely on your own opinion can make you miss out on excellent opportunities.

By testing ideas, you are putting the customer first, giving them a chance to be a part of your change; but you are also making a smart business move – making sure that what you are doing is feasible and worth doing.


Market research might seem like a costly venture, taking too much of your valuable time. However, if you do not do market research for your business not only will it cost you more, but also it will take more of your time, making you fall behind your competitors.

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