Recruitment of Business Owners
Small to medium size company business owners to be recruited for an onsite visit to discuss accounting software
Our goal was to recruit business owners that use various types of accounting software to manage their internal financing. The research methodology was F2F IDIs onsite across the UK with 3 – 4 delegates attending from the client’s team. Small businesses of fewer than 10 employees were straight forward to recruit but the challenge arose when we had to find business owners of company sizes between 50 – 200 employees. Faced with aggressive gate keepers and cold calling challenges, this was a task best suited for a senior recruiter. Adopting a creative approach via linked in and pre-recruiting onsite through appointments, this was a challenge overcome by our executive, well trained recruitment team.